Case Studies
| Film | Distributor | Release date | Case study description |
| A Liar’s Autobiography | Trinity Filmed Entertainment | 8 Feb 2013 | An event-driven simultaneous multiplatform release |
| No | Network Distributing Ltd | 8 Feb 2013 | A multiplatform release with a reduced window strategy |
| Up There | Wilder Films | 16 Nov 2012 | A release model using VOD, data capture and social and online activity to identify actual audience demand in advance of the UK release |
| Tortoise in Love | Immense Productions | 13 Jul 2012 | A distribution strategy focusing on offering the film to rural and community cinema venues simultaneously to first run cinema screenings |
| 7 Days in Havana | Soda Pictures | 7 Jul 2012 | An experiential branding project in partnership with Havana Club |
| In Darkness Case study 1 Case study 2 |
Metrodome Distribution Ltd | 16 Mar 2012 | A distinct release strategy looking to breakout a broad arthouse film into the UK Polish population. Two campaigns were used, one of which specifically targeted Polish audiences through media, outreach and online activity as opposed to just PR. |
| Ping Pong | Britdoc Films | 15 Mar 2012 | A fully integrated distribution and outreach strategy, which targeted traditional arthouse audiences who could watch the film theatrically, and niche audiences who could watch the film non-theatrically (e.g. in care homes). This strategy would allow Britdoc to simultaneously deliver a successful (and ideally profitable) film release, whilst uniquely fulfilling the film’s originally intended positive social good remit. |
| The British Guide to Showing Off | Verve Pictures | 11 Nov 2011 | A complementary social media marketing strategy to support the distribution of The British Guide to Showing Off, using key influencers and a themed Facebook gaming app |
| Sound It Out | Glimmer Films | 3 Nov 2011 | Following a successful production crowd-funding campaign, the producers of this documentary experimented with further crowd funding as part of their nationwide theatrical self-distribution strategy |
| Life in a Day | World in a Day Films | 17 Jun 2011 | An innovative online ‘micro-moguls’ marketing campaign that encouraged fans to market this unique film made from user generated footage, incentivising them with a 25% share of all tickets sold online. |
| New British Film Quarterly | Soda Pictures | various | A case study on Year 3 of Soda Picture’s New British Cinema Quarterly (NBCQ) distribution scheme. The scheme aims to build consistent theatrical and digital audiences for four British films annually, not usually seen outside the festival circuit, by touring them around an established circuit of venues, supported by Q&As with talent. |
| Catfish | Momentum Pictures | 17 Dec 2010 | Inspired by the social media and online themes of this documentary, the distributor trialled a multi-platform simultaneous release, launched with a satellite Q&A premiere in partnership with Lovefilm |
| Monsters | Vertigo Distribution Ltd | 13 Dec 2010 | Foursquare-based competition |
| Another Year | Momentum Pictures | 5 Nov 2010 | A multi-venue satellite screening, red carpet and Q&A event to widen the audience of the film’s premiere at the London Film Festival |
| Heartless | Lions Gate UK Ltd | 12 Oct 2010 | Facebook polling ad campaign |
| Mr Nice | E1 Entertainment UK | 8 Oct 2010 | Online competition and promotion |
| The Girl Who Played with Fire | Momentum Pictures | 27 Aug 2010 | Multi-tiered digital campaign |
| 4.3.2.1. | The Works UK Distribution | 2 Jun 2010 | ‘Put you and your friends in the movie’: Facebook app that inserted you and your friends pictures into a scene from the film |
| The Infidel | Revolver Entertainment | 9 Apr 2010 | ‘Which Religion is the Funniest’: viral online comedy competition |
| The Girl with the Dragon Tattoo | Momentum Pictures | 12 Mar 2010 | Audience response to the choice of watching the same foreign language film in either subtitled or dubbed form at the cinema. |
| Motherhood | Metrodome Distribution | 5 Mar 2010 | ‘House Parties’: a multi tiered digital PR campaign including the opportunity to preview the film at home. |
| The Disappearance of Alice Creed | CinemaNX Distribution Ltd | 12 Feb 2010 | ‘Win the Premiere’: online game and competition |
| The Girl With the Dragon Tattoo | Momentum Pictures | 13 Jan 2010 | Multi-tiered digital campaign |
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