Shoppers in the Wild (2002)

Film details

  • Featuring

    Rajan Datar

  • Country

    United Kingdom

  • Year


  • Type



Explores a new market research technique being employed by retailers, which involves teams of anthropologists staying in the homes of test consumers for weeks on end and minutely observing every detail of their lifestyles - rather like zoologists observing animals in the wild - in the hope of creating the perfect shopping experience. The programme follows the progress of one such study and asks if this is an unacceptable intrusion into people's personal lives.

Cast & Credits

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