Hands On: The Equator Pure Gene-eous (2002)

Film details

  • Featuring

    Anita Roddick

  • Country

    United Kingdom

  • Year


  • Type



Provides an antidote to depressing coverage of wildlife destruction in the world's tropical countries, by profiling communities from Africa, Asia and Latin America, with their own strategies for saving local bio-diversity. Their primary motivation is to make income. The featured stories are: `Dollars from scents' follows a group of Brazilian women who are proving that conserving the Amazon rainforest can also bring in desperately needed cash through the sale of medicines, cosmetics and aromatic oils; `Bee fair' shows how new hives and `bee friendly suits' are encouraging small farmers - particularly women - to take up beekeeping, a traditionally male preserve in Kenya; `Gene savers' looks at how tribal communities in India are reviving traditional varieties and saving genes through seed banks and other techniques which are helping the `old' varieties compete with the new as their yields increase and even beat the hybrids; `Greening the desert' finds out what `ngitili' - a traditional method of land conservation involving enclosure of grazing and fodder lands, vegetation regeneration and tree planting - is doing to turn the `desert of Tanzania' back into productive land; `Going, going, gum!' visits the forest surrounding ancient Mayan ruins in Guatemala, which was one of Wrigley's first gum suppliers - to show that years later chicle, a natural chewing gum, is still a major earner for the local people, along with other carefully managed forest products.

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