Selling the American Way (1997)

Film details

Alternative titles

  • America in the Fifties 2: Selling the American Way Alternative


Portrait of America in the 1950s, telling how booming prosperity and the advent of television ushered in a time of unparalleled consumer dreams and political deception. Describes how Madison Avenue advertising guru, Rosser Reeves perfected the art of using the new medium to sell it all to the American public - the good life, cigarettes, headache remedies, and presidents; how Richard Nixon applied slick new advertising techniques to save his political career; and how the CIA and other powers in Washington quickly learned to manipulate the medium to cover-up America's anti-democratic actions in Guatemala and Vietnam.

Cast & Credits

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