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Comedy. Things start to go downhill for the family owners of a coughdrop factory situated in a small Italian town when they ill-advisedly shoot an inappropriate television commercial for their product. To add to their woes, the nephew of the family takes over the reins when the head of the concern has a heart attack; the nephew's penchant for spending money added to the machinations of a gold-digging sister-in-law soon drains the family of its profits.

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