From Food to Fashion Accessory (1994)

Film details

  • Featuring

    Zoë Wanamaker

  • Country

    United Kingdom

  • Year

    1994

  • Type

    Television

Alternative titles

  • Meltdown in the Icecream War Working

Synopsis

Suggests that marketing professionals have re-invented ice-cream, changing its image from a summertime treat for children into an adults only indulgence. Looks in particular at the marketing campaign of Häagen-Dazs, in which the product was positioned halfway between food and fashion, and at the attempts of rival companies to gain a share of its "super-premium" market.

Cast & Credits

Latest from the BFI

  • Latest from the BFI

    Latest news, features and opinion.

More information

Films, TV and people

  • Films, TV and people

    Film lists and highlights from BFI Player.

More information

Sight & Sound magazine

  • Sight & Sound magazine

    Reviews, interviews and features from the international film magazine.

More information

Back to the top