From Food to Fashion Accessory (1994)

Film details

  • Featuring

    Zoë Wanamaker

  • Country

    United Kingdom

  • Year


  • Type


Alternative titles

  • Meltdown in the Icecream War Working


Suggests that marketing professionals have re-invented ice-cream, changing its image from a summertime treat for children into an adults only indulgence. Looks in particular at the marketing campaign of Häagen-Dazs, in which the product was positioned halfway between food and fashion, and at the attempts of rival companies to gain a share of its "super-premium" market.

Cast & Credits

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