The One Dollar Bargain (1991)

Film details

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    United Kingdom

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In 1979, Peugeot bought Chrysler UK for one dollar. The programme analyses how the policies that turned the company around in the 1980s evolved, and examines whether they work in commercial practice. The policies led to the introduction of a company charter, which showed that Peugeot placed the emphasis on a liberal human resources policy rather than on new technology or complex management systems.

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