Stills must not be reproduced, copied or downloaded in any way.
Government sponsored film
By 1945, some 80% of workers could enjoy paid holiday time. Many people hadn’t had a holiday for years, and the postwar boom in seaside and other breaks was largely made possible by the expansion of holidays with pay.
While seaside breaks were the most popular choice, with food shortages and rationing still in place a number of agricultural camps were established to encourage people to combine a country holiday with doing their bit to increase food production. The camps probably developed from the wartime activities of organisations such as the Women’s Land Army.
Many of the 90 or so films made by Richard Massingham were trailer–length comic propaganda films such as this one. Massingham was medically trained, and many of his films tackled health–related subjects, among them Jet–Propelled Germs (1948), about the health risks of sneezing. Witty and eccentric, Massingham’s films remain a marvellous source of entertainment and offer distinctive insights into Britain of the 1930s and 40s.