New Models Awards insight reports

The New Models strand of the Distribution Fund is designed to support experimental and ambitious release models, and creative marketing strategies that seek to exploit new opportunities outside traditional theatrical and marketing routes.

A key priority for the fund is the transparent sharing the results, outcomes and data from the awarded projects in order to benefit the wider industry. This is achieved through the publication of project Insight Reports, produced by professional researchers who are attached to the strategy at the point of award.

Awarded project Distributor Release date Strategy
Tony Benn: Will & Testament Praslin Pictures Limited 3 October 2014 (town hall tour for a month prior) Through a series of ‘event’ preview screenings aimed at appealing to working class supporters of Benn, beyond the usual reach of the arthouse cinema circuit, the distributor aimed to increase and diversify the audience for this low budget British documentary. They also sought to examine if such events could prove to be a catalyst for success in terms of home entertainment and on demand revenues.
Cartel Land Dogwoof Ltd 4 September 2015 The strategy involved trialling a ‘Superticket’ offer as a means of incentivising audiences to watch a documentary in the cinema.
A Syrian Love Story 10ft Films Ltd 17 September 2015 A self-release strategy through which the filmmakers aimed to capitalize on the film’s festival success and its relevance given the ongoing significance and presence of Syria in the current affairs.
Palio Altitude Film Distribution Ltd 25 September 2015 A short-window release strategy timed to benefit from a global iTunes release.
Half of a Yellow Sun Soda Pictures 11 April 2014 A release strategy centred around an innovative grassroots marketing campaign targeted at sections of the Black British population, including African and African-Caribbean film loving communities.
Nymphomaniac I&II Curzon Film World 22 February 2014 A two-part release strategy, first as a single one-off ‘event’ release, and then by a day-and-date multiplatform release.
Stranger By The Lake Peccadillo Pictures 21 February 2014 A compressed window theatrical / digital release strategy for a critically acclaimed foreign language LGBT title
Project Wild Thing Green Lions 25 October 2013 An innovative ‘partnership’ release strategy that sought through a coalition of local and national partners to maximise a modest P&A budget and promote the nationwide theatrical release of event-based and other screenings, day-and-date premium VOD, early release retail DVD, and a rolling programme of community screenings
The Pervert’s Guide to Ideology Picturehouse Entertainment 04 October 2013 An innovative theatrical release that included a launch with a multi-cinema satellite Q&A screening, and then looked to see whether consumers would be incentivised to purchase the film digitally day and date, if it was packaged with this Q&A as additional content.
Borrowed Time Parkeville Pictures 20 September 2013 A release strategy that employed a number of new distribution and financing models, including ‘Direct Distribution’, crowd funding and Cinema on Demand.
Frances Ha Metrodome Distribution 23 July 2013 To see whether a substantially enhanced screening programme would generate significantly greater word of mouth, helping to build a wider audience.
Remodelling the Release BFI 17 October 2013 Presentation at the London Film Festival on the New Models strand of distribution funding to date.
InRealLife Dogwoof Ltd 20 September 2013 A marketing campaign with a strong emphasis on digital media and PR, using analytics to refine the target audience.
What Maisie Knew Curzon Film World 23 August 2013 Multi-platform simultaneous release, with a premium VoD window.
A Field in England Picturehouse Entertainment / 4DVD 5 July 2013 A unique distribution strategy which saw Ben Wheatley’s film released in nationwide cinemas, on free TV, on DVD and on Video-on-Demand on the same day.
A Late Quartet Curzon Film World 5 April 2013 Multi-platform simultaneous release, with a premium VoD window.


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